Customer relationship management of the start-up incubator
Controller:
Berlin University of Economics and Law
Badensche Str. 52
10825 Berlin (Germany)
praesident@hwr-berlin.de
Legal representative:
Prof. Dr. Andreas Zaby
Data protection officer:
Vitali Dick (HiSolutions AG)
Badensche Str. 52
10825 Berlin (Germany)
datenschutz@hwr-berlin.de
Information on processing activity:
Purposes of the processing activity:
All participants who are involved in the incubator’s projects are maintained in a database. These are funding projects by third-party donors. The CRM enables the management of participant data, offers options for statistics and analysis of the data as well as for marketing and public relations. A SaaS service from Centralstation is used for this.
Purposes:
1. Management of participant data and implementation
– maintenance of all data of participants in projects of the start-up center
– export to third-party funders of certain customer data required by the third-party funder using the Eureka software
2. Reporting statistics and analysis (also against the funders)
– classification of teams, Projects, time periods and partners
– Record coaching hours per participant + reporting
– Regional evaluation to prove to third-party donors that certain quotas for regional distribution (countries) are being adhered to.
– Analyzes and statistical evaluations of all entered data
3. Marketing / public relations
– Send invitations to events
– Select customer groups for targeted targeting
– Newsletter / automatic newsletter dispatch
– Interface to the incubator website, so that registrations for events, for example, are written directly into a customer data record
Categories of those affected:
Employees of the HWR Berlin
Internal and external coaches
Investors / partners / sponsors
Mentors / coaches
Participants in start-up programs
Legal basis for the processing activity:
1. Management of participant data: Legal basis: Section 6 (1) Paragraph 6 BerlHG
2. Reporting, statistics and analysis: Section 6 (1) Paragraph 6 BerlHG
3. Marketing / public relations: Legal basis: Art. 6 ( 1) lit. a GDPR
Categories of recipients:
External mentors, coaches and sponsors
Processors
Contractor (processor):
42he GmbH (Cologne)
Data transfer to a third country:
There is no planned transfer to third countries.
Storage period of personal data:
Purpose 1: Management of participant data and implementation of the funding program
–> 3 years
Purpose 2: Reporting statistics and analysis (also to the donors)
–> 3 years
Purpose 3: Marketing / public relations
–> Revocation of consent, non-use of the data, but a maximum of 10 years
Rights of the person affected by the processing:
The person affected by the processing has rights in accordance with Articles 13 – 23 GDPR that can be asserted against HWR Berlin. An overview of the most important rights is listed below:
• Obligation to provide information when collecting personal data in accordance with Art. 13 GDPR
• Obligation to provide information if the personal data was not collected from the data subject in accordance with Art. 14 GDPR
• Right to information about data stored by the person responsible (HWR Berlin) in accordance with Art. 15 GDPR
• Right to rectification of data stored by the person responsible (HWR Berlin) in accordance with Art. 16 GDPR
• Right to deletion of data stored by the person responsible (HWR Berlin) in accordance with Article 17 GDPR
• Right to restriction of processing of data stored by the person responsible (HWR Berlin). according to Art. 18 GDPR
• Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing in accordance with Art. 19 GDPR
• Right to data portability in accordance with Art. 20 GDPR
• Right to object to data processing, provided that the processing is in accordance with Art. 6 (1) e GDPR is necessary for the performance of a task that is in the public interest or in the exercise of official authority or the processing is necessary in accordance with Art. 6 (1) f GDPR to safeguard the legitimate interests of the person responsible or a third party in accordance with Art. 21 GDPR.
• Right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
• Right to notification according to Art. 34 GDPR of the person affected by a violation of the protection of personal data.
Exercising your rights:
If you would like to exercise your rights, please contact the data protection officer mentioned above or make the request using the link .
Right to complain:
The person concerned also has the right to complain to a supervisory authority about HWR Berlin. The responsible supervisory authority in the state of Berlin is
Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
10969 Berlin
mailbox@datenschutz-berlin.de
Obligation to provide personal data:
The data subject is obliged to provide the personal data.
Consequences of non-provision:
Information required to process the funding programs must be provided. Otherwise, no funding is possible. All consent-based data processing is voluntary and does not have to be carried out.
Automated decision-making:
There is no automated decision-making or profiling.